Intro Archive

• Chapter A11: Let’s Talk Sales0November 28, 2009

  Chapter A11: Let’s Talk Sales

  The core success element of building a customer focused lead generation process is lead scoring and how the hand off...
• Chapter A8: What’s Next0November 28, 2009

  Chapter A8: What’s Next

  That’s enough for our shallow dive, now we’re going to get serious. We’re going to take our tools and go...
• Chapter A5: The Selling Process0November 27, 2009

  Chapter A5: The Selling Process

  Selling a product or service is a process. The sales cycle for a candy bar at a checkout stand might...
• Chapter A4: Join the Conversation0November 27, 2009

  Chapter A4: Join the Conversation

  The swirl of conversations going on about your business are not new, they have always existed around any product or...
• 0November 26, 2009

  Preface

  Before you read a business book you should have some idea of the qualifications of the writer. Along with my...
• 0July 22, 2009

  Foreword

  First I must come clean. A lot of the stuff I’m going to write about is almost as new to...