eBook Archive

• Chapter C1: Building A Content Plan0December 1, 2009

  Chapter C1: Building A Content Plan

  I rarely build content plans beyond a simple editorial calendar because I’m doing relatively simple experiments. A full content plan...
• Chapter A14: The Sales Funnel0November 28, 2009

  Chapter A14: The Sales Funnel

  At it’s simplest, the funnel is the distribution curve for “time to purchase” stood on it’s end. If you survey...
• Chapter A13: Bunny Hugs For Sales And Marketing0November 28, 2009

  Chapter A13: Bunny Hugs For Sales And Marketing

  Can’t we all just get along? No. Snide comments and character assassination aside, there are good reasons why sales and...
• Chapter A12: Back to the Future0November 28, 2009

  Chapter A12: Back to the Future

  How does all this connect to web marketing? Simple–the criteria you apply to leads should be the same anywhere. The...
• Chapter A10: Learning In The Old School0November 28, 2009

  Chapter A10: Learning In The Old School

  Every form of marketing is about gaining attention, from sandwich boards to social networking and virtual communities. We’re going to...
• Chapter A9: Finding Keywords0November 28, 2009

  Chapter A9: Finding Keywords

  Choosing keywords seems like something you could do with a pen and legal pad and a half hour of cogitating....
• Chapter A7: Let’s Get Social0November 28, 2009

  Chapter A7: Let’s Get Social

  Let’s look at other kinds of conversations you can join, start, and nurture. We’ll start with a twitter search, which...
• Chapter A6: Slipping Into Digits0November 27, 2009

  Chapter A6: Slipping Into Digits

  Let’s take a very light dip into the world that I’m talking about–where the conversations are taking place that can...
• 0November 27, 2009

  Chapter A2: The Zen Of Keywords

  While we are toying with Google tools, take a look at the Advertiser Competition column, which is a relative value...
• 0November 27, 2009

  Chapter A3: B2P — Business to People

  B2B or B2C? This is neither a Business to Business or a Business to Consumer book. This is a Business...