Welcome to Listen
Listen is an ebook site teaching new methods of marketing that integrate digital and traditional. Some of the book is free, and premium content is available either for a fee or through sponsorship by Babcock & JenkinsListen eBook Access
-
- Chapter C1: Building A Content Plan
01 December 2009 8:58 AM | No Comments - Chapter A14: The Sales Funnel
28 November 2009 6:12 PM | No Comments - Chapter A13: Bunny Hugs For Sales And Marketing
28 November 2009 6:04 PM | No Comments - Chapter A12: Back to the Future
28 November 2009 6:03 PM | No Comments - Chapter A11: Let’s Talk Sales
28 November 2009 6:02 PM | No Comments
- Chapter C1: Building A Content Plan
01 December 2009 8:58 AM | No Comments - Chapter A14: The Sales Funnel
28 November 2009 6:12 PM | No Comments - Chapter A13: Bunny Hugs For Sales And Marketing
28 November 2009 6:04 PM | No Comments - Chapter A12: Back to the Future
28 November 2009 6:03 PM | No Comments - Chapter A11: Let’s Talk Sales
28 November 2009 6:02 PM | No Comments
- Chapter C1: Building A Content Plan
-
Chapter C1: Building A Content Plan
I rarely build content plans beyond a simple editorial calendar because I’m doing relatively simple experiments. A full content plan... -
Chapter A14: The Sales Funnel
At it’s simplest, the funnel is the distribution curve for “time to purchase” stood on it’s end. If you... -
Chapter A13: Bunny Hugs For Sales And Marketing
Can’t we all just get along? No. Snide comments and character assassination aside, there are good reasons why sales and marketing are... -
Chapter A12: Back to the Future
How does all this connect to web marketing? Simple–the criteria you apply to leads should be the same anywhere. The... -
Chapter A11: Let’s Talk Sales
The core success element of building a customer focused lead generation process is lead scoring and how the hand off... -
Chapter A10: Learning In The Old School
Every form of marketing is about gaining attention, from sandwich boards to social networking and virtual communities. We’re going to... -
Chapter A9: Finding Keywords
Choosing keywords seems like something you could do with a pen and legal pad and a half hour of cogitating.... -
Chapter A8: What’s Next
That’s enough for our shallow dive, now we’re going to get serious. We’re going to take our tools and go... -
Chapter A7: Let’s Get Social
Let’s look at other kinds of conversations you can join, start, and nurture. We’ll start with a twitter search, which... -
Chapter A6: Slipping Into Digits
Let’s take a very light dip into the world that I’m talking about–where the conversations are taking place that can... -
Chapter A5: The Selling Process
Selling a product or service is a process. The sales cycle for a candy bar at a checkout stand might... -
Chapter A4: Join the Conversation
The swirl of conversations going on about your business are not new, they have always existed around any product or... -
Chapter A2: The Zen Of Keywords
While we are toying with Google tools, take a look at the Advertiser Competition column, which is a relative value... -
Chapter A3: B2P — Business to People
B2B or B2C? This is neither a Business to Business or a Business to Consumer book. This is a Business to... -
Chapter A1: Prepare For A Turbulent Ride
Consumers have a huge amount of control in the modern marketing environment. How can you reach them, capture their interest,... -
Preface
Before you read a business book you should have some idea of the qualifications of the writer. Along with my... -
Foreword
First I must come clean. A lot of the stuff I’m going to write about is almost as new to... -
Join The Conversation
This article is from a post I wrote for B&J several years ago–as correct today as it was then, and... -
The Core
The most obvious feature of a Marketing Automation implementation should be integration of touchpoints and contacts with prospects and customers.... -
Why Automate?
It’s a big decision. Should you spend $150K or more (far more) on some software that is supposed to manage...
-
Creativity
Chapter C1: Building A Content Plan
No Comments -
Attention
Chapter A14: The Sales Funnel
No Comments -
Attention
Chapter A13: Bunny Hugs For Sales And Marketing
No Comments -
Attention
Chapter A12: Back to the Future
No Comments -
Intro
Chapter A11: Let’s Talk Sales
No Comments -
Attention
Chapter A10: Learning In The Old School
No Comments -
Attention
Chapter A9: Finding Keywords
No Comments -
Intro
Chapter A8: What’s Next
No Comments -
Attention
Chapter A7: Let’s Get Social
No Comments -
Attention
Chapter A6: Slipping Into Digits
No Comments -
Intro
Chapter A5: The Selling Process
No Comments -
Intro
Chapter A4: Join the Conversation
No Comments -
Attention
Chapter A2: The Zen Of Keywords
No Comments -
Attention
Chapter A3: B2P — Business to People
No Comments -
Attention
Chapter A1: Prepare For A Turbulent Ride
No Comments -
Intro
Preface
No Comments -
Intro
Foreword
No Comments -
Blog
Join The Conversation
No Comments -
Measure
The Core
No Comments -
Media
Why Automate?
No Comments